Carolyn has experience using a wide range of methodologies and techniques including a mix of both qualitative and quantitative techniques. She has conducted a broad variety of studies including concept, product and pack testing, advertising pre- testing and campaign evaluation, brand tracking and shopper behaviour studies.
Carolyn has conducted research for a range of industries, including FMCG, financial services, media, government and property and is a full member of the Australian Market and Social Research Society (AMSRS).
