David heads the AustraliaSCAN™ team and is responsible for the analysis, and presentation of results, and for client service.  He has some thirty years experience in marketing, advertising and research, both in Australia and overseas. David’s early career was in Europe in line Management with trans-national organisations such as Nestle, Cadbury Schweppes & Wilkinson Sword.  On coming to Australia, David held the positions of Director of Strategy Planning with McCann-Erickson and Y&R Mattingly, until founding his own consultancy, The Strategy Planning Group, in 1990.

David has an honours degree in Microbiology & Statistics from the University of Surrey and has completed post graduate studies at Columbia University’s School of Business and The Institute of Marketing.  He is a member of the Royal Society of Health, the UK Institute of Marketing and The Institute of Food Technologists.