Kim’s experience spans both quantitative and qualitative techniques.  She has worked on a wide range of project types, including concept evaluation, new product development, branding, usage and attitude studies and segmentations.  She has conducted research for a variety of sectors such as FMCG, media, fashion, professional associations, not-for-profit organisations, telecommunications and financial services.

Kim is a member of the Market Research Society (MRS) and holds an Advanced Certificate in Market and Social Research Practice.