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Simon McCall is Executive Chairman, and has been in market research since 1966 and has had experience in the United Kingdom and Australia. Since gaining a BA at Trinity College, Dublin, he has worked in advertising agencies, market research consultancies and manufacturing companies. For four years he controlled the market research department of General Foods in the United Kingdom.
A full member of the United Kingdom and European Market Research Societies, and the Australian Market and Social Research Society, he specialises in new product marketing, advertising and strategic research.
Simon joined Quantum in 1977 as Joint Principal, became Managing Director in 1991 and Executive Chairman in 2004. He has managed the development of AustraliaSCAN™ the leading monitor of Australian Social Values, since its inception in 1992 and continues his involvement in the broad spectrum of qualitative and quantitative projects undertaken by the business. He has played a lead role in the development and marketing of CareCom™, the specialist relationship management division of Quantum.
Simon McCall
Executive Chairman
Executive Chairman