Early identification of influential trends is immensely valuable in predicting likely future outcomes. However, distinguishing between genuine and fundamental cultural change, rather than the noise of short-lived fads and media hype, is rarely possible using conventional market research techniques.

The methodology used to track and describe Social Values in AustraliaSCAN™ is licensed from DYG SCAN in the USA. DYG Inc. was founded in the USA in 1986. Its mission is to conduct systematic studies of the current operating climate for business in order to anticipate better future developments.

Quantum Market Research is the sole Australasian licensee for DYG SCAN methodology.

Visit DYG SCAN Web Site